Estimate
A podcast studio at night: two microphones, lamps and rain on the window
The Echo podcastWorking name

Outside the Echo Chamber

What really happens behind the numbers of a business?

Founders, investors, advisers and people from well outside finance, in conversation with Joshua Dean about the money side of building something. Finance is the lens, not the topic.

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The idea

Numbers are not the whole story.

Every business has the story it tells the world and the story the accounts tell. This show is about the gap, from the people who lived it.

Each episode takes one business and the person who built it, and asks what rarely gets asked in public. Not "how did you grow" but "what did it cost, what nearly broke and what would you do differently?"

Why a £2 million restaurant can still struggle to make money.
A £500,000 development with a cash flow problem nobody saw coming.
Why raising £2 million is not the same as building a company.

Forty minutes, seven parts.

Every episode runs the same shape, so you know where the money conversation lands. The signature segment near the end is made to be shared.

01The openingWho they are and what they built, in two minutes.2 min
02The storyHow it started and what it was meant to be.10 min
03The businessHow it actually makes money, and where it leaks.10 min
04The moneyCash, margin, debt, pay. The numbers they watch.10 min
05The uncomfortable stuffWhat nearly broke it, and what they got wrong.10 min
06Outside the Echo ChamberOne piece of conventional business or financial advice they completely disagree with.Signature
07The last questionThe one financial lesson they wish they had understood five years earlier.Close
Joshua Dean
The host

Joshua Dean

Founder of Echo Accountants and a Fellow of the ACCA. Joshua spends his days inside other people's numbers. Here he asks the Month 9 questions in public.

Compliance in the background. Advice while there is still time to act.

Where to listen.

Video on YouTube, audio wherever you get podcasts. First episodes coming soon. Leave an email and we send the first episode the day it lands.

Show artwork: a recording booth with daylight through the open door

Get the first episode first

One email when it goes live. Nothing else.

No newsletters, no passing your details on.
Episodes

Three to launch, then weekly.

The first three guests are being confirmed. Each episode page carries the video, audio, guest's story, key lessons and full transcript. See the episode page layout.

Coming01
Episode 1 · Founder

Guest to be announced

A founder from Joshua's own network, on the year the numbers stopped adding up and what they did about it.

Coming soon
Coming02
Episode 2 · Property

Guest to be announced

A developer or investor on a deal that looked fine on paper and the cash flow that said otherwise.

Coming soon
Coming03
Episode 3 · Outside finance

Guest to be announced

Someone from well outside finance, an athlete, an engineer, a performer, on what money looks like from where they stand.

Coming soon

Built something? Come on the show.

We want guests who will say the true thing, not the tidy thing. Founders first, then finance, legal and property people, then people from nowhere near finance.

  • Founders and owner-managers, at any stage after the first hard year
  • Investors, lenders, lawyers and advisers who see the numbers from the other side
  • Athletes, performers, engineers, anyone whose money story is not the usual one
Suggest a guest
Joshua Dean

Want to understand what's really happening inside your business? Talk to Echo.

A relaxed fifteen minutes. We build your proposal with you, live on the call, and you take it away in writing whether or not you go ahead.

Book a call

Advice while there is still time to act.